Describe an advertisement that you think is successful.

　　You should say:

　　- what is advertised

　　- what the advertisement contains

　　- what kinds of people would be interested in

　　and explain why you think this advertisement works well.

　　Part 3

　　The Nature of Advertising

　　What are some examples of places where we often see advertisements?

　　Why do you think many advertisements use good-looking people ?

　　The influence of advertisements

　　What are the different kinds of advertising?

　　What kind of advertising is most common in China?

　　What are the ways in which advertisements catch the attention of viewers?

　　Is advertising on the internet very influential?

　　How do advertisements attract the attention of people?

　　What is the purpose of advertising? = Why do companies spend money on advertising?

　　What kinds of advertisements are most attractive to children ?

　　Do you think advertisements are a good or bad influence on children?

　　Do you think advertisements actually influence people to buy things ?

　　Do overseas advertisements used in, or adapted for use in China affect Chinese culture and values?

　　Controls on Advertisements

　　Does the Chinese government control advertisements in any way?

　　What should happen to those people or companies who engage in false advertising?

　　Do you think there should be controls on advertising, for example cigarette and alcohol advertising?

　　答案：

　　Model Answer1

　　It is a Coca Cola commercial which aims at all the cola fans. It shows a guy using a machine, and inside the machine, you see the bottle of coke going all around in an animated world which is about Olympic sports. Finally, the guy says: if you have had a coke in the last 80 years, you have had a hand in making anyones Olympic dream come true.

　　Actually, I love all Coca Cola advertisements and I believe they must have some reasons work well. For one thing, it is fun. Something funny always works magic even if it doesnt relate to the product that youre promoting. If it makes audience laugh, theres a higher chance that they would remember that particular advertisement. For another, it is unique and original. Audience never saw such a commercial before, so it can grab people in right away and gets their attention.

　　Model Answer2

　　Im going to talk about an advertisement for Coca-Cola, which is one of the biggest brands in the world. Ive seen Coke advertised everywhere, on posters and TV commercials.

　　The advert shows a picture of Santa Claus smiling and holding a bottle of Coke. I think the aim is to target children and associate the brand with Christmas time.

　　The advert is interesting because the company is deliberately trying to influence and attract children. The marketers are trying to capture young customers. They are presenting the drink as something special, a gift for Christmas. However, Coca-Cola is not necessarily a healthy drink for children; it contains a lot of sugar. Maybe this kind of advertising manipulates children and encourages them to pester their parents.

　　Describe an advertisement that you think is successful.

　　You should say:

　　- what is advertised

　　- what the advertisement contains

　　- what kinds of people would be interested in

　　and explain why you think this advertisement works well.

　　Part 3

　　The Nature of Advertising

　　What are some examples of places where we often see advertisements?

　　Why do you think many advertisements use good-looking people ?

　　The influence of advertisements

　　What are the different kinds of advertising?

　　What kind of advertising is most common in China?

　　What are the ways in which advertisements catch the attention of viewers?

　　Is advertising on the internet very influential?

　　How do advertisements attract the attention of people?

　　What is the purpose of advertising? = Why do companies spend money on advertising?

　　What kinds of advertisements are most attractive to children ?

　　Do you think advertisements are a good or bad influence on children?

　　Do you think advertisements actually influence people to buy things ?

　　Do overseas advertisements used in, or adapted for use in China affect Chinese culture and values?

　　Controls on Advertisements

　　Does the Chinese government control advertisements in any way?

　　What should happen to those people or companies who engage in false advertising?

　　Do you think there should be controls on advertising, for example cigarette and alcohol advertising?

　　答案：

　　Model Answer1

　　It is a Coca Cola commercial which aims at all the cola fans. It shows a guy using a machine, and inside the machine, you see the bottle of coke going all around in an animated world which is about Olympic sports. Finally, the guy says: if you have had a coke in the last 80 years, you have had a hand in making anyones Olympic dream come true.

　　Actually, I love all Coca Cola advertisements and I believe they must have some reasons work well. For one thing, it is fun. Something funny always works magic even if it doesnt relate to the product that youre promoting. If it makes audience laugh, theres a higher chance that they would remember that particular advertisement. For another, it is unique and original. Audience never saw such a commercial before, so it can grab people in right away and gets their attention.

　　Model Answer2

　　Im going to talk about an advertisement for Coca-Cola, which is one of the biggest brands in the world. Ive seen Coke advertised everywhere, on posters and TV commercials.

　　The advert shows a picture of Santa Claus smiling and holding a bottle of Coke. I think the aim is to target children and associate the brand with Christmas time.

　　The advert is interesting because the company is deliberately trying to influence and attract children. The marketers are trying to capture young customers. They are presenting the drink as something special, a gift for Christmas. However, Coca-Cola is not necessarily a healthy drink for children; it contains a lot of sugar. Maybe this kind of advertising manipulates children and encourages them to pester their parents.