2024屆高考英語二輪復習考點講義：閱讀理解-廣告

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　　閱讀理解- 廣告

　　鏈接1.（2024廣東卷）

　　Sports account for a growing amount of income made on the sales of commercial time by television companies. Many television companies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.

　　An attraction of sport programs for the major U.S. media companies is that events are often held on Saturday and Sunday afternoons – the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the television networks are able to sell advertising time at relatively high prices during what normally would be dead time for programming.

　　Media corporations also use sports to attract commercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases of computers, cars and life insurance.

　　Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings (收視率) are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up of people from the highest income groups in the United States, including many lawyers and business managers, This is why television reporting of golf and tennis is sponsored by companies selling high-priced cars, business and personal computers, and holiday trips. This is also why the networks continue to carry there programs regardless of low ratings. Advertisers are willing to pay high fees to reach high-income consumers and those managers who make decisions to buy thousands of “company cars” and computers. With such viewers, these programs don’t need high ratings to stay on the air.

　　41. Television sport programs on weekend afternoons ________.

　　A. result in more sport events

　　B. get more viewers to play sports

　　C. make more people interested in television

　　D. bring more money to the television networks

　　42. Why would weekend afternoons become dead time without sport programs?

　　A. Because there would be few viewers.

　　B. Because the advertisers would be off work.

　　C. Because television programs would go slowly.

　　D. Because viewers would pay less for watching television.

　　43. In many families, men make decisions on ________.

　　A. holiday trips

　　B. sports viewing

　　C. televisions shopping

　　D. expensive purchases

　　44. The ratings are not important for golf and tennis programs because ________.

　　A. their advertisers are carmakers

　　B. their viewers are attracted by sports

　　C. their advertisers target at rich people

　　D. their viewers can afford expensive cars

　　45. What is the passage mainly about?

　　A. Television ratings are determined by male viewers.

　　B. Rich viewers contribute most to television companies.

　　C. Sports are gaining importance in advertising on television.

　　D. Commercial advertisers are the major sponsors of sport events.

　　【難度】一般

　　43.【考點】細節理解題

　　【答案】D

　　【解析】根據第三段的最后一句“… most travelers are men and that men make family decisions on the purchases of computers, cars and life insurance”,可推知一些昂貴的買賣都是由男的來決定的。故選D項。

　　【難度】一般

　　44.【考點】細節理解題

　　【答案】C

　　【解析】根據第四段的內容“…However, the audience for these sports is attractive to certain advertisements. It is made up of people from the highest income groups…”可推知不是未來讓他們看高爾夫這些運動的，而是為了吸引這些高收入的人的。故選C項。

　　【難度】一般

　　45.【考點】主旨大意題

　　【答案】C

　　【解析】文章講的是通過在星期六和星期日的下午開展一些電視節目來吸引那些高收入的人來看，來給廣告帶來了極大的效益。說明在電視上的在廣告業方面運動也獲得了同等的好處。故最佳答案應該是的C項。

　　【難度】較難

　　鏈接2 （2024北京卷）

　　The Basics of Math—Made Clear

　　Basic Math introduces students to the basic concepts of mathematics, as well as the fundamentals of more tricky areas. These 30 fantastic lectures are designed to provide students with an understanding of arithmetic and to prepare them for Algebra(代數) and beyond.

　　The lessons in Basic Math cover every basic aspect of arithmetic. They also look into exponents(指數), the order of operations, and square roots. In addition to learning how to perform various mathematical operations, students discover why these operations work, how a particular mathematical topic relates to other branches of mathematics, and how these operations can be used practically.

　　Basic Math starts from the relatively easier concepts and gradually moves on to the more troublesome ones, so as to allow for steady and sure understanding of the material by students. The lectures offer students the chance to “make sense” of mathematical knowledge that may have seemed so frightening. They also help students prepare for college mathematics and overcome their anxiety about this amazing—and completely understandable—field of study.

　　By the conclusion of the course, students will have improved their understanding of basic math. They will be able to clear away the mystery(神秘性) of mathematics and face their studies with more confidence than they ever imagined. In addition, they will strengthen their ability to accept new and exciting mathematical challenges.

　　Professor H. Siegel, honored by Kentucky Educational Television as “the best math teacher in America,” is a devoted teacher and has a gift for explaining mathematical concepts in ways that make them seem clear and obvious. From the basic concrete ideas to the more abstract problems, he is master in making math lectures learner-friendlier and less scary.

　　With a PhD in Mathematics Education from Georgia State University, Dr. Siegel teaches mathematics at Central Arizona College. His courses include various make-up classes and a number of lectures for future primary school teachers.

　　If the course fails to provide complete satisfaction to you, you can easily exchange it for any other course that we offer. Or you can get your money back.

　　56. What does the course Basic Math mainly cover?

　　A. Algebra.

　　B. College Mathematics.

　　C. Arithmetic.

　　D. Mathematics Education.

　　57. What benefits can students expect from Basic Math?

　　A. Stronger imaginative ability.

　　B. Additional presentation skills.

　　C. More mathematical confidence.

　　D. Greater chances of becoming teachers.

　　58. What can we learn about Professor H. Siegel?

　　A. He is a guest lecturer at Kentucky Educational Television.

　　B. He is to deliver 30 lectures in Basic Math.

　　C. He works in Georgia State University.

　　D. He specializes in training teachers.

　　59. Where is the passage most likely to have been taken from?

　　A. A news report.

　　B. A book review

　　C. A lesson plan.

　　D. An advertisement

　　【難度】一般

　　59.【答案】【試題解析】If the course fails to provide complete satisfaction to you, you can easily exchange it for any other course that we offer. Or you can get your money back.”，短文實際上是一則廣告。因此，正確答案為D選項。

　　【難度】一般專項訓練HOW TO BOOK

　　Booking opens for Beckett Shorts on 8 September.

　　BY TELEPHONE

　　For credit card(信用卡)bookings. Calls are answered.

　　BOX OFFICE

　　01789 295623 9a.m.-8.p.m.(Mon.-Sat.)

　　0541 541051(24hours,7days,nobookingcharge).

　　BYFAX

　　For credit card bookings. Please allow at least 48 hours for reply, if required.

　　BOX OFFICE

　　01789 261974 or 01862 387765

　　BY POST

　　Please enclose(附上) a cheque or credit card details together with an SAE or add 50p to the total amount(總額) to cover postage. Please send to the Box Office,RST,Stratford-upon-Avon,CV376BB.

　　Booking opens for all other plays on19 September.

　　IN PERSON

　　BDU www.chinadaily.com.cn/bdu

　　CHINA DAILY LAUNCHES

　　B D U

　　BUSINESS DAILY UPDATE

　　Want to keep abreast(趕得上)of the dynamic pulse(有力的脈博)of China's economy?

　　Get a glance at the most important business activities taking place here every day through Business Daily Update, a service offered by China Daily information via the World Wide Web.

　　Placed under 10 categories, over 25 news items appear each day with the top three event high lighted all in English Business Daily Update is just a few mouse clicks away.

　　Subscribe to BDU for an annual fee of US$ 240.E-mail and fax services are also available upon request.

　　For more information, please contact Business Daily Update:

　　Tel:(010)64941107,(010)64924488ext.2000;Fax:+86-10-64941125

　　Email: bdu@chinadaily.com.cn ;

　　Url: 1.If>www.chinadaily.com.cn/bdu

　　1.If you get into BDU, you can ____.

　　A.find out everything in China

　　B.get the most important business information in the world

　　C.get the information about the latest business activities taking place in China

　　D.get all the information in China Daily

　　2.This ad. Will be very helpful to ____.

　　A.foreign businesspeople

　　B.foreign travelers

　　C.Chinese people

　　D.China Daily reporters

　　3.To get the information from BDU everyday, you must____.

　　A.underst and Chinese

　　B.know something about the mouse

　　C.know how to operate a computer

　　D.howtouseafaxmachine

　　4.If you have www.chinadaily.com.cn/bdu, you can get in touch with BDU by ____.

　　telephone B.fax C.E-mail D.internet

　　TODAY, Friday, November 12

　　JAZZ with the Mike Thomas Jazz Band at The Derby Arms. Upper Richmond Road West, Sheen.

　　DISCO Satin Sounds Disco. Free at The Lord Napier, Mort lake High St., from 8a. m. to 8p. m. Tel: 682—1158.

　　SATURDAY, November 13

　　JAZZ Lysis at The Bull’s Head, Barnes. Admission 60p.

　　MUSICAL HALL at The Star and Garter, Lower Richmond Road, Putney, provided by the Aba Daba Music Hall company. Good food and entertainment fair price. Tel: 789—6749.

　　FAMILY night out? Join the sing-along at The Black Horse. Sheen Road, Richmond.

　　JAZZ The John Bennett Big Band at The Bull’s Head, Barnes. Admission 80p.

　　THE DERBY ARMS, Upper Richmond Road West, give you Joe on the electric accordion(手風琴). Tel: 789—4536

　　SUNDAY, November 14

　　3. You want to enjoy the electric accordion on Saturday. Which telephone number do you have to ring to find out what time it starts?

　　A. 789—6749.

　　B. 789—4536.

　　C. 682—1158.

　　D. 688—4626.

　　4. You want to spend the Saturday by joining the entertainment with your family. Where should you go?

　　A. Disco at The Lord Napier.

　　B. The sing-along at The Black Horse.

　　C. The electric accordion at The Derby Arms.

　　D. Jazz at The Bull’s Head.

　　5. You want to spend the same day at two different places and don’t want to cross any street. Which of the following is your best choice?

　　A. The sing-along at the Black Horse and Jazz at The Bull’s Head.

　　B. The sing-along at The Black Horse and Folk Music at The Derby Arms.

　　C. Folk Music at The Derby Arms and Heavy Music with Tony Simon at The Bull.

　　D. Musical Hal lat The Star ＆Garter and Disco at The Lord Napier.

　　English Teacher Needed

　　We are one of the biggest English Teacher agency in China, we refer lots of foreign teacher/employee to university or company daily．We provide this service to teacher for free．

　　What you need to do is log on our website www．languageteaching．com．cn and register, we will put your resume（簡歷） on Chinese website except contact details．There are thousand potential clients who will view your information daily, once they choose you we will contact（聯系） with you．For any more details you also can send email to admin@languageteaching．com．cn

　　Part Time English Tutor wanted

　　We are looking for a part time English teacher, the teacher should come from U．S．A, Canada, UK, New Zealand or Australia．We would like to have 2 lessons a week, 2 hours each lesson．

　　Please send me your Resume with photo if you are interested, email: admin@languageteaching．com．cn

　　Private English Tutor Wanted

　　Senior Chinese manager is looking for a one-on-one English tutor for several hours per week．He would like to learn British pronunciation, so UK nationals will be preferred．Tutors should be fairly flexible to suit his busy schedule and be of professional appearance．Pay is to be discussed directly and will be very high for the right candidate．Teaching experience is not a must．

　　If interested, please send an email with your background information, pay expectations and a recent picture to dhanyatk@hotmail．com．

　　CALLING – Teacher/Librarian!

　　We are a small Kindergarten to Grade 6 international school in Beijing．We need a teacher/ librarian．The teacher we are looking for will: - Be a Chinese /English speaking librarian．

　　Qualifications

　　Be self-starters, active team players,

　　Have a positive attitude and love to work with kids

　　Provide an exciting and innovative library program to students．

　　If you meet the above qualifications, please send your CV and a current picture to principalinchina@yahoo．ca ．

　　The purpose of the advertisements is________．

　　A．to start a business

　　B．to employ English teachers

　　C．to provide the latest jobs

　　D．to help people find a suitable job

　　According to the first advertisement, we can learn that_______．

　　A．English Teacher agency charges teacher for this service