Karl-Johan Persson, H&M's CEO, is concerned that growing awareness about sustainability will be bad for the fast-fashion industry and the wider economy.

H&M總裁卡爾-約翰·佩爾松擔心，人們日益意識到可持續問題的重要性將不利于快時尚行業和整體經濟。

In an interview with Bloomberg, he first took on the issue of air travel, a mode of transportation that contributes 2.5% to global emissions every year.

在接受彭博社采訪的時候，他首先談到了航空旅行的問題，這種交通方式每年排放的溫室氣體占全球排放量的2.5%。

Climate activists such as Greta Thunberg sometimes highlight the environmentalimpact of air travel: When she visited the U.S. in September, she famously came by boat.

格里塔·桑伯格等氣候活動家有時會強調航空旅行對環境的影響：她曾因在9月乘船到訪美國而出名。

Persson says that activists and protesters are encouraging people to engage in fewer polluting behaviors, which includes consuming and flying.

佩爾松表示，活動家和抗議者在鼓勵人們減少污染行為，其中包括消費和搭乘飛機。

"Yes, that may lead to a small environmental impact," he told Bloomberg. "But it will have terrible social consequences."

“是的，這也許會對環境造成輕微影響，”他告訴彭博社。“但這會產生嚴重的社會后果。”

Persson went on to explain that he thought that climate change is a serious concern. "It's a huge threat and we all need to take it seriously—politicians, companies, individuals," he said in the Bloomberg interview. "At the same time, the elimination of poverty is a goal that's at least as important."

佩爾松接著解釋道，他認為氣候變化是一個嚴重的問題。他在接受彭博社采訪時表示：“這是一個巨大的威脅，我們所有人都需要嚴肅對待，無論是政界人士、企業還是個人。與此同時，消除貧困也是同樣重要的目標。”

There are so many problems with Persson's statement it's hard to know where to start, but let me take a stab at it. It's true that any serious, global effort to tackle climate change will involve major disruptions to the economy.

佩爾松提到了太多問題，以至于都不知道從何說起，不過我還是試一下吧。的確，所有重要的、全球性的應對氣候變化的嘗試都會對經濟造成嚴重破壞。

But as the CEO of a massive fast-fashion conglomerate, Persson is perhaps the worst possible messenger to rhapsodize about the complex economic transformation that will have to take place for us to survive climate change.

我們必須進行復雜的經濟轉型以應對氣候變化，但作為一家大型快時尚企業集團的總裁，佩爾松也許是最不適合暢談經濟轉型的人了。

For one thing, activists advocating for climate policies aren't naive about how moving toward carbon neutrality may result in short-term job losses.

首先，倡導氣候政策的活動家并不會天真地以為，向碳平衡（指碳排放量減低為零）邁進可能會導致短期失業。

As my colleagues and I have reported repeatedly here at Fast Company, the Green New Deal isn't just about moving toward carbon-neutral energy sources, but also creating lots of new jobs within the green economy.

正如我和我的同事在快公司網站上反復報道的那樣，綠色新政并不僅僅是向碳平衡能源轉型，它也將創造大量綠色經濟相關的新職位。

Karl-Johan Persson, H&M's CEO, is concerned that growing awareness about sustainability will be bad for the fast-fashion industry and the wider economy.

H&M總裁卡爾-約翰·佩爾松擔心，人們日益意識到可持續問題的重要性將不利于快時尚行業和整體經濟。

In an interview with Bloomberg, he first took on the issue of air travel, a mode of transportation that contributes 2.5% to global emissions every year.

在接受彭博社采訪的時候，他首先談到了航空旅行的問題，這種交通方式每年排放的溫室氣體占全球排放量的2.5%。

Climate activists such as Greta Thunberg sometimes highlight the environmentalimpact of air travel: When she visited the U.S. in September, she famously came by boat.

格里塔·桑伯格等氣候活動家有時會強調航空旅行對環境的影響：她曾因在9月乘船到訪美國而出名。

Persson says that activists and protesters are encouraging people to engage in fewer polluting behaviors, which includes consuming and flying.

佩爾松表示，活動家和抗議者在鼓勵人們減少污染行為，其中包括消費和搭乘飛機。

"Yes, that may lead to a small environmental impact," he told Bloomberg. "But it will have terrible social consequences."

“是的，這也許會對環境造成輕微影響，”他告訴彭博社。“但這會產生嚴重的社會后果。”

Persson went on to explain that he thought that climate change is a serious concern. "It's a huge threat and we all need to take it seriously—politicians, companies, individuals," he said in the Bloomberg interview. "At the same time, the elimination of poverty is a goal that's at least as important."

佩爾松接著解釋道，他認為氣候變化是一個嚴重的問題。他在接受彭博社采訪時表示：“這是一個巨大的威脅，我們所有人都需要嚴肅對待，無論是政界人士、企業還是個人。與此同時，消除貧困也是同樣重要的目標。”

There are so many problems with Persson's statement it's hard to know where to start, but let me take a stab at it. It's true that any serious, global effort to tackle climate change will involve major disruptions to the economy.

佩爾松提到了太多問題，以至于都不知道從何說起，不過我還是試一下吧。的確，所有重要的、全球性的應對氣候變化的嘗試都會對經濟造成嚴重破壞。

But as the CEO of a massive fast-fashion conglomerate, Persson is perhaps the worst possible messenger to rhapsodize about the complex economic transformation that will have to take place for us to survive climate change.

我們必須進行復雜的經濟轉型以應對氣候變化，但作為一家大型快時尚企業集團的總裁，佩爾松也許是最不適合暢談經濟轉型的人了。

For one thing, activists advocating for climate policies aren't naive about how moving toward carbon neutrality may result in short-term job losses.

首先，倡導氣候政策的活動家并不會天真地以為，向碳平衡（指碳排放量減低為零）邁進可能會導致短期失業。

As my colleagues and I have reported repeatedly here at Fast Company, the Green New Deal isn't just about moving toward carbon-neutral energy sources, but also creating lots of new jobs within the green economy.

正如我和我的同事在快公司網站上反復報道的那樣，綠色新政并不僅僅是向碳平衡能源轉型，它也將創造大量綠色經濟相關的新職位。