地道英語 Shrinkflation 縮水式通脹

Play audio file 內容簡介 單詞 inflation 的意思是“通貨膨脹”，那么什么是“shrinkflation”? Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob 在節目中以一包薯片為例，給大家分析現如今常見的“shrinkflation 縮水式通脹”現象。

文字稿 （關于臺詞的備注: 請注意這不是廣播節目的逐字稿件。本文稿可能沒有體現錄制、編輯過程中對節目做出的改變。）

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Hello, I'm Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob.

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大家好，歡迎收聽《地道英語》。我是馮菲菲。Hold on… Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob, are you eating?!

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I am. Would you like a crisp? They're cheese and onion flavour.

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Oh, go on then – I see you've eaten most of them, but I'll have the last one, shall I?

Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob

Actually, Fefei, there weren't many crisps to start with. It's this 'shrinkflation'.

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Hmm! 現在的薯片包裝，一袋里沒有幾片，Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob 說這都是因為 shrinkflation。Shrinkflation 是 inflation 的反義詞，表示“縮水式通貨膨脹”。

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That's correct. Inflation is where prices rise or the size of things get bigger, they inflate, like a balloon. But with shrinkflation things get smaller – but not the physical size of things, it's the quantity of something.

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是的，也就是說一包薯片的外包裝雖然沒有變化，但里面裝的薯片和以往比卻少了。“縮水式通貨膨脹”簡稱“縮水式通脹”描述事物的數量、分量減少。

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Yes. Let's hear some examples of other people using the word 'shrinkflation'.

Examples

I paid the same price for this chocolate bar as I always have but when I unwrapped it, it was smaller. I guess that's shrinkflation!

It appears lots of brands are practising shrinkflation these days, probably to cut costs and maximise their profits.

I don't believe it! There used to be 20 biscuits in the packet but now shrinkflation means there are only 16!

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單詞 shrinkflation“縮水式通脹”是一個用來描述貨物數量減少的經濟現象。Why does this happen, Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob?

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It's a marketing trick. It's so a manufacturer does not put up the price of a product but just reduces the cost of making it by putting less inside. But we think we're getting the same amount.

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Shrinkflation 這個經濟現象近些年比較常見 – 很多生產商和制造商在面臨成本上升時通過“減量不加價”的隱性加價手段希望消費者繼續購買他們的產品。That's very clever! It's the same these days with chocolate bars, packets of cereals…

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… and BBC Learning English programmes.

Feifei">Feifei">Feifei">Feifei

What?

Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob

Yes, even this programme is affected by shrinkflation – there's less in it. Even though our listeners might think they're getting the same amount. So, come on, it's time to go.

Feifei

Really? I think this programme seems to go on for longer than ever.

Both

Bye!

Rob

Would you like another crisp?

地道英語 Shrinkflation 縮水式通脹

Play audio file 內容簡介 單詞 inflation 的意思是“通貨膨脹”，那么什么是“shrinkflation”? Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob 在節目中以一包薯片為例，給大家分析現如今常見的“shrinkflation 縮水式通脹”現象。

文字稿 （關于臺詞的備注: 請注意這不是廣播節目的逐字稿件。本文稿可能沒有體現錄制、編輯過程中對節目做出的改變。）

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Hello, I'm Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob.

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大家好，歡迎收聽《地道英語》。我是馮菲菲。Hold on… Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob, are you eating?!

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I am. Would you like a crisp? They're cheese and onion flavour.

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Oh, go on then – I see you've eaten most of them, but I'll have the last one, shall I?

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Actually, Fefei, there weren't many crisps to start with. It's this 'shrinkflation'.

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Hmm! 現在的薯片包裝，一袋里沒有幾片，Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob 說這都是因為 shrinkflation。Shrinkflation 是 inflation 的反義詞，表示“縮水式通貨膨脹”。

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That's correct. Inflation is where prices rise or the size of things get bigger, they inflate, like a balloon. But with shrinkflation things get smaller – but not the physical size of things, it's the quantity of something.

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是的，也就是說一包薯片的外包裝雖然沒有變化，但里面裝的薯片和以往比卻少了。“縮水式通貨膨脹”簡稱“縮水式通脹”描述事物的數量、分量減少。

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Yes. Let's hear some examples of other people using the word 'shrinkflation'.

Examples

I paid the same price for this chocolate bar as I always have but when I unwrapped it, it was smaller. I guess that's shrinkflation!

It appears lots of brands are practising shrinkflation these days, probably to cut costs and maximise their profits.

I don't believe it! There used to be 20 biscuits in the packet but now shrinkflation means there are only 16!

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單詞 shrinkflation“縮水式通脹”是一個用來描述貨物數量減少的經濟現象。Why does this happen, Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob">Rob?

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It's a marketing trick. It's so a manufacturer does not put up the price of a product but just reduces the cost of making it by putting less inside. But we think we're getting the same amount.

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Shrinkflation 這個經濟現象近些年比較常見 – 很多生產商和制造商在面臨成本上升時通過“減量不加價”的隱性加價手段希望消費者繼續購買他們的產品。That's very clever! It's the same these days with chocolate bars, packets of cereals…

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… and BBC Learning English programmes.

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What?

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Yes, even this programme is affected by shrinkflation – there's less in it. Even though our listeners might think they're getting the same amount. So, come on, it's time to go.

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Really? I think this programme seems to go on for longer than ever.

Both

Bye!

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Would you like another crisp?