耐克推出用戶定制款球鞋，只需90分鐘輕松搞定！
Nike Unveils Live Design That Creates A Custom Pair Of Sneakers In 90 Minutes
耐克球鞋定制新技術(shù)，只需90分鐘就能搞定你的新鞋
A new retail experience at the brand's Nike By You Studio in New York City that custom designs sneakers in less than 90 minutes.
本月 Nike 在紐約的 Nike By You Studio，將帶來一個(gè)更高層次的定制服務(wù)，只需不到 90 分鐘便可完成一款定制設(shè)計(jì)。
What begins with a series of graphic options, generated from either Nike heritage or on-the-spot phrases, that be customized into patterns through shifts to size and color, ends in a fully customized pair of Nike Presto X, a model specially created by the Nike Advanced Innovation for the Nike Makers' Experience.
品牌希望通過全新的 Nike Presto X 作為一個(gè)將傳統(tǒng)和嶄新理念共融起來的企劃。該項(xiàng)服務(wù)通過投射影像下，包括顏色，文字和圖案，都可以在鞋子上千變?nèi)f化，給消費(fèi)者以全新的體驗(yàn)。
Nike's VP of Innovation Special Projects Mark Smith said in a statement, “The intention of the project is to bring to life the collaborative design experience that we offer our athletes. They love products that tell their story, so we wanted to combine that idea with a new process of live design and manufacturing that allows our guests to come into the space, work collaboratively with us and leave with a special product in less than 90 minutes.”
耐克創(chuàng)新項(xiàng)目的副總裁馬克·史密斯表示：“這個(gè)項(xiàng)目的目的是將我們提供給運(yùn)動(dòng)員的合作設(shè)計(jì)體驗(yàn)帶給日常消費(fèi)者。消費(fèi)者們青睞能夠講述自己故事的產(chǎn)品，因此我們將現(xiàn)場(chǎng)設(shè)計(jì)的技術(shù)同生產(chǎn)制造結(jié)合起來，使消費(fèi)者參與到生產(chǎn)過程中，在不到90 分鐘之內(nèi)完成一款定制設(shè)計(jì)。”
Created with Wieden+Kennedy's tech innovation division The Lodge, right now it’s only available by invitation only in New York. But make no mistake, this is probably the tip of the iceberg for the future of Nike retail.
此項(xiàng)目由馬克·史密斯的團(tuán)隊(duì)和W+K的內(nèi)部創(chuàng)意團(tuán)隊(duì)The Lodge共同開發(fā)。現(xiàn)在只在紐約的門店可以體驗(yàn)。毫無疑問的是，這只是耐克零售業(yè)務(wù)未來發(fā)展的冰山一角。
Nike Unveils Live Design That Creates A Custom Pair Of Sneakers In 90 Minutes
耐克球鞋定制新技術(shù)，只需90分鐘就能搞定你的新鞋
A new retail experience at the brand's Nike By You Studio in New York City that custom designs sneakers in less than 90 minutes.
本月 Nike 在紐約的 Nike By You Studio，將帶來一個(gè)更高層次的定制服務(wù)，只需不到 90 分鐘便可完成一款定制設(shè)計(jì)。
What begins with a series of graphic options, generated from either Nike heritage or on-the-spot phrases, that be customized into patterns through shifts to size and color, ends in a fully customized pair of Nike Presto X, a model specially created by the Nike Advanced Innovation for the Nike Makers' Experience.
品牌希望通過全新的 Nike Presto X 作為一個(gè)將傳統(tǒng)和嶄新理念共融起來的企劃。該項(xiàng)服務(wù)通過投射影像下，包括顏色，文字和圖案，都可以在鞋子上千變?nèi)f化，給消費(fèi)者以全新的體驗(yàn)。
Nike's VP of Innovation Special Projects Mark Smith said in a statement, “The intention of the project is to bring to life the collaborative design experience that we offer our athletes. They love products that tell their story, so we wanted to combine that idea with a new process of live design and manufacturing that allows our guests to come into the space, work collaboratively with us and leave with a special product in less than 90 minutes.”
耐克創(chuàng)新項(xiàng)目的副總裁馬克·史密斯表示：“這個(gè)項(xiàng)目的目的是將我們提供給運(yùn)動(dòng)員的合作設(shè)計(jì)體驗(yàn)帶給日常消費(fèi)者。消費(fèi)者們青睞能夠講述自己故事的產(chǎn)品，因此我們將現(xiàn)場(chǎng)設(shè)計(jì)的技術(shù)同生產(chǎn)制造結(jié)合起來，使消費(fèi)者參與到生產(chǎn)過程中，在不到90 分鐘之內(nèi)完成一款定制設(shè)計(jì)。”
Created with Wieden+Kennedy's tech innovation division The Lodge, right now it’s only available by invitation only in New York. But make no mistake, this is probably the tip of the iceberg for the future of Nike retail.
此項(xiàng)目由馬克·史密斯的團(tuán)隊(duì)和W+K的內(nèi)部創(chuàng)意團(tuán)隊(duì)The Lodge共同開發(fā)。現(xiàn)在只在紐約的門店可以體驗(yàn)。毫無疑問的是，這只是耐克零售業(yè)務(wù)未來發(fā)展的冰山一角。
