前段時間為gre考生匯總了gre issue寫作提綱思路和分析，希望對考生在攻破gre issue寫作上有所幫助。接下來的幾天我們將為gre考生整理gre argument部分的提綱內容。希望通過我們的整理和匯總，讓gre考生真正能掌握gre寫作的精髓。

　　題目題材：商業，廣告

　　gre argument 232題目：

　　The following appeared in a memo from the sales manager of Eco-Power, a company that manufactures tools and home appliances.

　　Many popular radio and television commercials use memorable tunes and song lyrics to call attention to the products being advertised. Indeed, a recent study of high school students showed that 85 percent could easily recognize the tunes used to advertise leading soft drinks and fast-food restaurants. Despite our companys extensive advertising in magazines during the past year, sales of our home appliances declined. Therefore, to boost company profits, we should now switch to advertisements featuring a distinctive song.

　　提綱：

　　Radio and television commercials may use memorable tunes and song lyrics in the advertisement because of the special characteristics of the media.

　　The manager fails to illustrate the effect of those advertisements which use memorable tunes and song lyrics.

　　The study fails to indicate if the students who could recognize the tunes used to advertise soft drinks and fast-food restaurant could also memorize the product and services effectively.

　　The students may recognize the tunes used to advertise leading soft drinks and fast-food restaurants just because these products and companies have been well established and are popular among students.

　　High school students may not be representative of potential customers of Eco-Power.

　　The manager unfairly attributes the decline in the sales of their home appliance to the advertisement strategy.

　　The manager fails to consider if Eco-Powers products are capable of being advertised with distinctive songs.

　　The manager fails to demonstrate the comparability between Eco-Powers products and soft drinks, and that between Eco-Power and fast-food restaurants.

　　The manager fails to analyze the possible cost of advertising Eco-Powers products through featuring a distinctive song.

　　Switching to new advertisement strategy may not suffice to boost company profits for Eco-Power.

　　The manager ignores other solutions to boost company profits.

　　注：題目中括號里的數字表明這句話體現的是提綱中第幾號缺陷。

　　無論是gre issue還是gre argument，考生都應該養成寫提綱的習慣。這種提綱式的gre寫作練習可以幫助考生鍛煉寫作的邏輯性，而gre寫作高分最重要的得分依據就是作文的邏輯性要強。

　　前段時間為gre考生匯總了gre issue寫作提綱思路和分析，希望對考生在攻破gre issue寫作上有所幫助。接下來的幾天我們將為gre考生整理gre argument部分的提綱內容。希望通過我們的整理和匯總，讓gre考生真正能掌握gre寫作的精髓。

　　題目題材：商業，廣告

　　gre argument 232題目：

　　The following appeared in a memo from the sales manager of Eco-Power, a company that manufactures tools and home appliances.

　　Many popular radio and television commercials use memorable tunes and song lyrics to call attention to the products being advertised. Indeed, a recent study of high school students showed that 85 percent could easily recognize the tunes used to advertise leading soft drinks and fast-food restaurants. Despite our companys extensive advertising in magazines during the past year, sales of our home appliances declined. Therefore, to boost company profits, we should now switch to advertisements featuring a distinctive song.

　　提綱：

　　Radio and television commercials may use memorable tunes and song lyrics in the advertisement because of the special characteristics of the media.

　　The manager fails to illustrate the effect of those advertisements which use memorable tunes and song lyrics.

　　The study fails to indicate if the students who could recognize the tunes used to advertise soft drinks and fast-food restaurant could also memorize the product and services effectively.

　　The students may recognize the tunes used to advertise leading soft drinks and fast-food restaurants just because these products and companies have been well established and are popular among students.

　　High school students may not be representative of potential customers of Eco-Power.

　　The manager unfairly attributes the decline in the sales of their home appliance to the advertisement strategy.

　　The manager fails to consider if Eco-Powers products are capable of being advertised with distinctive songs.

　　The manager fails to demonstrate the comparability between Eco-Powers products and soft drinks, and that between Eco-Power and fast-food restaurants.

　　The manager fails to analyze the possible cost of advertising Eco-Powers products through featuring a distinctive song.

　　Switching to new advertisement strategy may not suffice to boost company profits for Eco-Power.

　　The manager ignores other solutions to boost company profits.

　　注：題目中括號里的數字表明這句話體現的是提綱中第幾號缺陷。

　　無論是gre issue還是gre argument，考生都應該養成寫提綱的習慣。這種提綱式的gre寫作練習可以幫助考生鍛煉寫作的邏輯性，而gre寫作高分最重要的得分依據就是作文的邏輯性要強。